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new generation of partners","date":"Sep 24. 2020","intro":"A new generation of partners","slug":"new-partners","timeToRead":1,"image":{"format":"png","url":"https://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png","sizes":{"aspectRatio":1.500441306266549,"src":"https://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png?auto=format","srcSet":"https://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png?auto=format&dpr=0.2&w=1700 333w,\nhttps://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png?auto=format&dpr=0.4&w=1700 665w,\nhttps://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png?auto=format&dpr=0.79&w=1700 1330w,\nhttps://www.datocms-assets.com/5538/1600939440-foto-1kontrapunkt-new-partners.png?auto=format&dpr=1&w=1700 1700w","sizes":"(max-width: 1330px) 100vw, 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3000px"},"jsonData":"","alt":null,"title":null},"video":null,"showFullscreenControl":false,"showMuteControl":false,"loop":true,"backgroundColor":null,"backgroundImage":null,"alignLeft":false,"alignCenter":true,"alignRight":false},{"__typename":"DatoCmsSpacer100","id":"DatoCmsSpacer100-7405663-en","backgroundColor":null},{"__typename":"DatoCmsMarkdownText","id":"DatoCmsMarkdownText-7404055-en","text":"We admit. We are an ambitious bunch here at Kontrapunkt. And being ambitious means preparing for what is next in the world of branding. So, we are. A couple of years ago, we set out on a journey to future-proof Kontrapunkt. To hand on the branding-torch to the next generation while the torch is still alight.\n\nThen, it started with Philip Linnemann being named Executive Creative Director of Kontrapunkt. Our vision on blending design and strategy even further made Philip a natural pick with his background in both design and strategy.\n\nToday, we enter a new phase of this journey. We welcome four new faces to our circle of partners, bringing in CEO Johan Lawaetz, Client Director Kim Paulsen, and Kontrapunkt’s Heads of Type Design, Torsten Lindsø Andersen and Rasmus Michaëlis.\n\nKim Paulsen has 20 years of experience executing creative solutions and is in charge of our Brand Activation team. Kim became a part of Kontrapunkt in 2012 and has, in his role as Client Director, brought brand identities to life for prominent brands such as LEGO, Novo Nordisk, Ørsted, Danish Crown, and Shiseido.\n\nRasmus Michaëlis and Torsten Lindsø Andersen lead Kontrapunkt Type and have designed bespoke typefaces for international brands, including Maersk, Mitsubishi Motors, Nissan, Danish Crown, Asics Tiger, and the Japanese football leagues, J.League.\n\nJohan Lawaetz has a background from Implement Consulting Group’s Strategy practice, and as Director of Strategy and Growth for a Danish medtech scale-up. He joined Kontrapunkt as COO in August 2019. Earlier this month, Johan was named CEO and among other things aims to bridge the gap between corporate strategy and brand strategy.\n\nFounding Partner, Bo Linnemann, sums it up: “It is not a coincidence that the four new partners represent a younger generation than me. But, aside from future-proofing Kontrapunkt, expanding the circle of partners is also a matter of saying to the world: when we speak about bringing business, brand, and digital strategy together, we mean it. With Kim, Torsten, Rasmus, and Johan joining as partners, the circle of partners now represent the entire palette of brand-building; from strategy to concept and activation.”\n\nSee it this way. The band is set – prepared to play the tune of tomorrow. So, keep listening. More to come on our vision for the future of branding."},{"__typename":"DatoCmsSpacer200","id":"DatoCmsSpacer200-7405664-en","backgroundColor":null},{"__typename":"DatoCmsContactPerson","id":"DatoCmsContactPerson-7404063-en","title":"","person":[{"id":"DatoCmsPerson-1551704-en","name":"Johan Lawaetz","title":"CEO & Partner","email":"jola@kontrapunkt.com","phone":"+45 30 85 80 35","linkedin":"https://www.linkedin.com/in/johanlawaetz/","twitter":"","about":"Meet our hearty and always greeting CEO. Johan is an experienced strategist with more than ten years in consulting, start-ups and banking. He always brings structure and a strong analytical mindset in order to align brand strategic ambitions with corporate strategy and strategic must-win battles. He has been involved in projects across Europe, Africa, the Middle East, Latin America, and Asia. Hence, Johan inevitably brings a global outlook and holistic perspective to the table.\n\nJohan has a B.Sc. (Bachelor of Science & International Business) and M.SC. (Master of Science and Management of innovation and Business Development), from Copenhagen Business School. ","slug":"johan-lawaetz","image":{"format":"jpg","url":"https://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg","sizes":{"aspectRatio":0.7333682556312205,"src":"https://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format","srcSet":"https://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format&dpr=0.13&w=1400 175w,\nhttps://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format&dpr=0.25&w=1400 350w,\nhttps://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format&dpr=0.5&w=1400 700w,\nhttps://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format&dpr=0.75&w=1400 1050w,\nhttps://www.datocms-assets.com/5538/1583334444-johanprofilepicture.jpg?auto=format&dpr=1&w=1400 1400w","sizes":"(max-width: 700px) 100vw, 700px"},"alt":null,"title":"Johan Lawaetz, CEO & Partner"}}],"body":"Want to learn more about our view on the future of branding? Reach out."},{"__typename":"DatoCmsSpacer300","id":"DatoCmsSpacer300-7404064-en","backgroundColor":null}]},"menu":{"largeMenuItems":[{"id":"DatoCmsPage-322504-en","slug":"work","name":"Work","redirect":""},{"id":"DatoCmsPage-4845010-en","slug":"services","name":"Services","redirect":""},{"id":"DatoCmsPage-335452-en","slug":"meet-us","name":"Meet Us","redirect":""},{"id":"DatoCmsPage-335453-en","slug":"news","name":"Views & News","redirect":""}],"smallMenuItems":[{"id":"DatoCmsPage-100965106-en","slug":"futures","name":"Futures","redirect":"https://futures.kontrapunkt.com/?ref=KontrapunktMenu"},{"id":"DatoCmsPage-335490-en","slug":"typetester","name":"Typetester","redirect":""},{"id":"DatoCmsPage-335492-en","slug":"careers","name":"Careers","redirect":""},{"id":"DatoCmsPage-284986-en","slug":"contact","name":"Contact","redirect":""},{"id":"DatoCmsPage-948957-en","slug":"jp","name":"日本","redirect":"https://www.kontrapunkt.co.jp/"}]}},"pageContext":{"slug":"new-partners","pagetype":"ViewsNews","next":"null"}},"staticQueryHashes":[]}