Goertek
Sonic Typeface for Sound Company
A sonic identity
In close collaboration with Nippon Design Center of Japan, Kontrapunkt designed a sound-sensitive typeface for Goertek, one of the largest acoustic components companies in the world. The dynamic typeface is intended for digital signage and wayfinding throughout Goertek’s groundbreaking R&D hub in Qingdao, China.
A groundbreaking typeface
Can you imagine a variable and dynamic typeface that reacts to its surroundings, rather than being a static element? This vision was the foundation for the typeface Kontrapunkt designed for Goertek. Using variable fonts we have created a “moving” typeface. Based on surrounding sounds, the typeface vibrates in different frequencies and waveforms. The result is innovation and opens up entirely new possibilities within typography and typeface design.
- Type
- Variable typeface
- Sound effects
Music
Sound
Microphone
- Volume:
- 0%
A typeface that reacts to sound
Using Goertek’s heritage as a reference point, the variable typeface adapts to the surrounding elements by using advanced Opentype technologies.
A visual voice that guides
Always aiming to be informative and relevant, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators.
E
- Volume:
- 0%
- Description
- Explore the alphabet
- Weight:
- 450
- Frequency:
- 100
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
- 0
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
T
- Volume:
- 0%
Rasmus Michaëlis
Head of Type Design & Partner
Reach out to Rasmus to learn more about this project or how we can help you.
