Mitsubishi Motors
A Global Rebrand to Refuel Mitsubishi Motors
The challenge
Design a global brand identity system. To reposition the Mitsubishi Motors brand in line with a new strategy of connecting with car owners at an emotional level to bring out feelings of status and authenticity. Together with their design team, we created a solution to help them achieve this goal and guide the brand visually.
The outcome
Global brand identity system, including
- Brand story and narrative
- Visual identity
- Bespoke typeface
- Identity guidelines
- Interior & exterior dealer store design worldwide
- Signage system
- Packaging guidelines
Our complete case study is coming soon.
Philip Linnemann
Executive Creative Director & Partner
Reach out to Philip to learn more about this project or how we can help you.