A typeface for 200,000,000 People
Always aiming to pursue true perfection, the rapidly growing smartphone company Vivo, pushes technological standards along the way. As part of upgrading their visual identity, Kontrapunkt created a new custom typeface for use on their smartphones. Effectively enhancing brand recognition and differentiation, it emphasises the brand’s tech and fashion genes. To help build better connections to young consumers all over the world.
Project
Client: vivo
Year: 2019
Industry: Smartphone
Deliverables
Type Design
Bespoke Typeface
Global Brand Typeface
Youth meets tech
Reflecting the youth, uniqueness and confidence of the brand, the new typeface secures consistency in vivo’s brand communication globally. Thus, it is one of the most important branding assets to help vivo become global technology and fashion leaders.
Movie by Yambo Studio
Before
After
vivo
Kontrapunkt worked together with Chinese font master Qiu Wei to develop versions in both Chinese and Latin.
Confident and curious
As part of upgrading their visual identity, Kontrapunkt created a new custom typeface for use on their smartphones and signage. Effectively enhancing brand recognition and differentiation, it emphasises the brand’s tech and fashion genes. To help build better connections to young consumers all over the world.
Photos and wayfinding design by todot & Ralla design
About Vivo
Since its founding in 2009, Chinese Vivo has experienced enormous growth. With over 200,000,000 customers worldwide, the 10-year-old company is already among the top 10 smartphone makers in the world.
Philip Linnemann
Executive Creative Director & Partner
Reach out to Philip to learn more about this project or how we can help you.
